Meeting design by Bo Krüger (Part II)

We continue with Bo Krüger second part of his interview about the Meeting design, his experience, and his upcoming projects.

8. Communication, Meetings, Psychology, Science… According to your experience, what discipline would you recommend to study to those Meeting Planners that would like to become Meeting Designers?I find a lot of inspiration in research in psychology and learning. I recommend that people read on topics like Flow, Self-determination theory, Experiential learning, Gamification, positivity ratio and broaden and build theory.

Like many other meeting designers, I’m also inspired by theater and movies ability to stage and atmosphere, tell stories and awake emotions.

Real Cases:

1. We would like to visit Denmark, why is that?
Because we are happy and innovative and because we love biking and knows how to “Hygge”.

2. We understand that you were on the board for designing EMEC 2016. According to the “Meetovation principles”, there are many subjects to have in consideration: assistant participation, responsible thinking, local inspiration, and creative assemblies of meetings, ROI… How did you do it?

We were brave and not afraid of challenging the participants and take risks. Sometimes you succeed, sometimes you fail, but you always learn.

3. You sure have now a clear picture of the difference between EMEC 2015 and EMEC 2016. What was the impact on the attendee due to these differences?
The ROI measurement from the EMEC showed that:

  • 97 % found that the conference was more engaging than ever before.
  • 90 % found, that Meetovation (meeting design gave them a higher outcome (ROI) of the conference.

4. This is a tricky question, but it may also be one of the main concerns of meeting owners. Could you give us a clue on how you measured the ROI for this Congress?
Together with Ann Hansen I have developed a new way to easily measure ROI in a meeting, by measuring if the participants have been in flow. Flow is an optimal mental state, where meeting participants are both performing at a high level and feeling well at the same time.

5. Why is Meetovation considered “the iPhone of the Meeting Industry”?
One of the successes of Apple computers and smartphones were, that Steven Jobs decided to produce and integrate both the hardware and software. By doing that, they could make outstanding products like the iPhone. Before Apple’s success, most companies were doing either the software (like Microsoft) or the hardware. Great meeting design tries to integrate both the software and hardware of the meeting.

6. What are the challenges for meeting designers in order to increase the return of the meetings?
That the meeting industry is very conservative and risk-averse, and often prefer to do the same as last year, even though it’s often not very effective from a learning, networking and motivational point of view.

Here you have information about The Meeting Design Game: a new innovative way to improve the planning of your meetings and conferences.






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